The Dallas Market lends itself to buying. Four buildings, seven million square feet, twenty-five thousand lines of products, it is known worldwide and is well-established. As large as it is, access is nevertheless easy as the wholesale vendors flow from one to another with glitzy furniture and unique lighting, including chandeliers and sconces, to every imaginable flooring and decoration.
Just as the ambiance of a Vegas casino drives one’s energy to gamble, the bright lighting and endless array of high-end goods at the “Market” excites one to buy. After a full day of shopping with Ron, his client and he would settle in at a nearby quaint, exclusive hotel for a night’s rest, but not before having a nice, long dinner to discuss what they had seen that day, what was interesting, and what else should be purchased. These trips to Market typically ran around $100,000.
Ron always showed the ladies respect and knew just what to say and when to say it. He had unending patience with his clients but also knew exactly when to take the lead and bring an issue to a decision. There were times, of course, when he would become frustrated. He might even threaten to leave and return home. In time, the lady might fear rejection. She might not want to lose Ron’s perceived respect, or perhaps she felt that the act of going to Market with an interior decorator and then being rebuffed because she either couldn’t make a decision or couldn’t afford the products would create a social stigma back home. Ego has its complexities, but Ron Morgan knew just how to play it.
I write of Ron’s experiences at the Market in my book: Observer: The Ronnie Lee and Jackie Bancroft Spencer Morgan Story, a tale of people, greed, envy, manipulation — even crime.