There is a propagandist strategy I call “a note of reason”. It is used by good (successful) salesmen, evangelists, and core political ideologues. The idea and the approach is simple, but it takes practice to perfect. When used effectively, the customer, the church goer ( I am always reminded of Elmer Gantry), or the citizen will line up like little soldiers following the lead or instruction of the propagandist.
The process starts or soon states a premise or hypothesis that is well known or accepted. What follows is the inference that if the first stated is true, then this next proposed premise is true. Of course, the one does not logically follow the other, but it seems correct. It sounds right. It feels like it probably has veracity. Without going into the hard work and time consuming effort of fact finding, data search and critical thinking, the customer, church goer or citizen begins to follow the lead of the propagandist. If the propagandist was correct in the earlier statement(s), the feeling is that she/he must be correct now, and their inference or opinion is accepted as factual and correct and is available to be built upon for additional asserations.
I have even seen this impressive and convincing approach used in jury trials to great success, both by prosecution and defense. It was used by the government in United States v. George Trofimoff to establish the “feeling of guilt” with the jury. For closer understanding of the manipulation of thought see http://www.sourcewatch.org/
I write of the trial of Colonel George Trofimoff in my book: “Observer: The Colonel George Trofimoff Story, the tale of America’s highest ranking military officer convicted of spying”